Overview
Solvren attributes two types of value to actions: recovered revenue and avoided loss.
Recovered Revenue
Value that was lost and restored by an action.
Examples:
- Billing error fixed → revenue collected
- Churned customer recovered
- Misapplied discount corrected
Avoided Loss
Value that would have been lost if the issue had not been addressed.
Examples:
- Pricing drift caught before deployment
- Subscription at risk — intervention prevented churn
- Duplicate charge prevented
Total ROI
Total ROI = Recovered revenue + Avoided loss. Both contribute to the value Solvren proves.